"When we think about monetization, at the very highest level it was, 'How do we give a free 'Diablo' experience to hundreds of millions of people, where they can literally do 99.5% of everything in the game?'" Blizzard president Mike Ybarra told the LA Times. The same report noted that "Diablo Immortal" had been downloaded more than 10 million times by its 30th day of availability. The developer did not provide specific data on the game's sales since it launched on June 2, but reported that (based on Appmagic stats) the game raked in a $49 million revenue in its first month. Blizzard faced criticisms early on as some players complained the free-to-play game virtually makes it necessary to purchase in-game items with real money to power up a character.īlizzard recently told the LA Times that a "vast majority" of "Diablo Immortal" players are actually not buying in-game items. "Diablo Immortal" was the first-ever title of the franchise to be released on mobile devices, but its launch was not without controversy.
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